Morning Update: Thai Life Insurance ad follows boy garbage collector
AdWeek: The Boy Garbage Collector in This Thai Ad Will Sweep Up the Pieces of Your Shattered Heart
If you’ve arrived at this ad without having seen Ogilvy’s previous work for Thai Life Insurance, take a minute or two to get familiar—here and here. Oh, and grab some tissues first, you old softie.
OK, now that we’re up to speed, here’s the latest spot from the wizards of weeping, the sultans of sobbing, the ballers of bawling.