Morning Update: The arrogance of iPhone; WWE tops YouTube; This ad is what’s wrong with advertising; Hip Hop dominates streaming

Alex Hayes

September 29, 2015 8:48

Screen Shot 2015-09-29 at 8.39.10 AM

Digiday: The unending arrogance of the iPhone tagline marches ever onward

In 2007, the first-generation iPhone was launched with the slogan “This Changes Everything.” Not “Most Everything.” Not “Everything In Mobile Communications.”

EVERYTHING.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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Morning Update: The arrogance of iPhone; WWE tops YouTube; This ad is what’s wrong with advertising; Hip Hop dominates streaming

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