Morning Update: The ultimate Old Spice ad?; Cord cutters cut media share prices; Beer market bubbles as MillerCoors parts with WPP

https://www.youtube.com/watch?v=y_hWeN249fs

Creativity: Old Spice Pits Terry Crews Against TMYMCSL in Latest Ad

Old Spice and Wieden & Kennedy Portland pit the brand’s most outspoken spokespersons –The Man Your Man Can Smell Like (Isaiah Mustafa) and Terry Crews — against each other in this new spot showcasing the brand’s different scents, Timber and the strangely-named Bearglove.

Directed by go-to Old Spice helmer Tom Kuntz of MJZ, the ad opens with TMYMCSL in a familiar setup — barechested, wrapped in a towel and standing in a bathroom. He proceeds to take the viewer on another journey of his amazingness — through the woods, into a jewelry store and rowing on a river — all while promoting Old Spice’s “Timber” scent, billed as “power for your body, soul and jet-powered chainsaw, if you happen to use one.”