Morning Update: The weirdest Star Wars merch; the ad you can’t watch for a century; Old Navy kidnaps Snoop for Christmas
AdAge: Star Wars, Star Wars Everywhere: The Many Places the Force Lives
It’s nearly impossible to escape the marketing for “Star Wars: The Force Awakens.” With such a massive built-in, rabid fan base, and a new generation discovering the Force, it’s understandable brands want to be in on the action.
This has resulted in an array of Star Wars-themed products. Some, like the BB-8 robot, make a lot of sense, and are just plain cool. But then there are some other, a bit more out-there integrations.
Here’s a look at some of the odder Star Wars products and tie-ins.

Star wars: 70% of all pre-sold tickets in US were to +34yr old males, says a lot.