Morning Update: Tips for becoming a better client; Confessions of a frustrated marketer: ‘It’s easier to be a fraud at an agency’
https://www.youtube.com/watch?v=1uUddkfxQFM
AdWeek: Ad of the Day: This Lovely HP Commercial Has the Year’s Most Perfect Soundtrack
See Jane fret. And struggle. And begin to lose focus and confidence. As she rises through the professional ranks, she loses touch with her childlike creative side and becomes stuck in a workaday rut.
That’s the setup for 180LA’s and director Lance Acord’s lovely 60-second film “Jane,” which ushers in a new campaign called “Go Make Things” for the Sprout by HP all-in-one desktop platform. (This is also the first major creative initiative since former Visa executive Antonio Lucio joined HP’s Personal Systems Group in May as chief marketing and communications officer.)
