Morning Update: Toyota goes Back to the Future; Money talks for Twitter; Apple TV deal
https://www.youtube.com/watch?v=eVebChGtLlY
Ad Week: Toyota reunites Doc Brown and Marty McFly to promote its new hydrogen fuel cell car
In the seminal 1989 film Back to the Future II, Marty McFly and Doc Brown take a trip from the 1980s to the future date of Oct. 21, 2015. They travel in a junky DeLorean that Doc Brown, played by Christopher Lloyd, rigs to be powered by fuel cell technology.
Marty’s 4×4 truck from the trilogy was a Toyota Hilux.
Perfect opportunity for Toyota to make a commerical where Marty travels back to 2015 and encounters the new Hilux.
“Check out that four by four!”
Liking the Back to the Future idea, but no need for the super at the start to set the scene – let the dialogue do the work (which it does) rather than stating the obvious.