Morning Update: Tricked into quoting Hitler, Coca-Cola suspends #MakeItHappy campaign
AdWeek: Tricked Into Quoting Hitler, Coca-Cola Suspends Automated Tweet Campaign
Coca-Cola has suspended its #MakeItHappy automated social campaign after aprank from Gawker had the brand inadvertently tweeting out several lines from Adolf Hitler’s Mein Kampf.
The soda brand’s campaign, introduced during Sunday’s Super Bowl, encouraged Twitter users to mark negative tweets with the #MakeItHappy hashtag. Then, the brand turned those words into cute art images using ASCII lettering code.
