Morning Update: Usain Bolt in Virgin Media ad; Schwarzenegger in Bud Light Super Bowl ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=IbJa1E8Yhgo

The Guardian: Usain Bolt’s new Virgin Media advert

“”This is no ordinary household” promises the voiceover over an establishing shot of a cosy suburban home. Ostensibly, this is because it’s a household into which Virgin Media is pumping an unlimited supply of data like a wall cavity insulation engineer with a grudge. In actual fact, it’s because each inhabitant of the household bears the face of Jamaica’s unfeasibly nippy legsmith Usain Bolt. “