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CampaignLive: Harvey Nichols’ Vogue ad features 100-year-old fashion model
Harvey Nichols’ new campaign features the first 100-year-old model to appear in Vogue. To celebrate the fashion magazine’s 100th anniversary, a print ad features Bo Gilbert, who was born in 1916, to appear in the June issue of Vogue.
Adam & Eve/DDB created the campaign to tackle ageism in the fashion industry and promote the retailer’s “attitude and willingness to do things differently”. A two-minute behind the scenes film will also run across Harvey Nichols’ website and social media channels.
