Morning Update: Volvo Trucks lets a 4-year-old drive; Uber raises more billions; Coke CMO flits to Subway; Star Wars goes VR
AdWeek: A 4-Year-Old Pilots a Volvo Truck in Rollicking Follow-Up to ‘Epic Split’
It’s one thing to say your truck is tough, but it’s another to hand the wheel over to a 4-year-old and let her crash it through buildings and ravines.
That’s how Volvo Trucks and agency Forsman & Bodenfors have revived their “Live Test Series,” the first round of which famously ended with Jean-Claude Van Damme’s “Epic Split.”
The planner for that Volvo work deserves a(nother) medal.
I like the Volvo ad. The cynic in me looks at the camera angles and thinks that the girl has dummy controls.