Morning Update: Volvo Trucks lets a 4-year-old drive; Uber raises more billions; Coke CMO flits to Subway; Star Wars goes VR

AdWeek: A 4-Year-Old Pilots a Volvo Truck in Rollicking Follow-Up to ‘Epic Split’

It’s one thing to say your truck is tough, but it’s another to hand the wheel over to a 4-year-old and let her crash it through buildings and ravines.

That’s how Volvo Trucks and agency Forsman & Bodenfors have revived their “Live Test Series,” the first round of which famously ended with Jean-Claude Van Damme’s “Epic Split.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.