Morning Update: Volvo Trucks lets a 4-year-old drive; Uber raises more billions; Coke CMO flits to Subway; Star Wars goes VR

AdWeek: A 4-Year-Old Pilots a Volvo Truck in Rollicking Follow-Up to ‘Epic Split’

It’s one thing to say your truck is tough, but it’s another to hand the wheel over to a 4-year-old and let her crash it through buildings and ravines.

That’s how Volvo Trucks and agency Forsman & Bodenfors have revived their “Live Test Series,” the first round of which famously ended with Jean-Claude Van Damme’s “Epic Split.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.