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Mumbrella Asia: Nuts brand’s K-pop video teaches Chinese students that walnuts are good brain food
A brand of nuts has launched a K-pop style music video featuring Chinese internet stars to promote the brain boosting powers of walnuts as high school students in China prepare to take their exams.
In the three minute video for California Walnuts created by Grey Shanghai, struggling male students are paid a classroom visit by some flying nuts and a group of dancing school girls who sing about how walnuts are good for the brain.
Kakakakaka – wow. Its branded content gone wild.