Morning Update: WFA wants global watchdog; Saudi’s sink $3.5b into Uber; ads target tourist buses; Apple axes same-sex couples

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The Drum: Ad industry moves towards creation of global regulator for internet ads

The World Federation of Advertisers (WFA) has proposed the creation of a global advertising watchdog that would regulate internet ads as a means of addressing the growth of ad blockers.

The global advertising trade group, which represents marketers at major brands who are responsible for around 90% of global marketing spend, made the announcement in response to recent research looking at ad blocking on mobiles. Ad blocking solutions company PageFair released a new study which found that there are at least 419 million people blocking ads on smartphones worldwide.