Morning Update: who is Louise Delage?; new tip app for journalists; ‘midult’ marketing; Hong Kong police video goes viral

Suzan Ryan

October 4, 2016 8:10

https://youtu.be/ecRheslTlwE

Ad Week: Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success

We all know a girl like Louise Delage. You’ve been on Instagram for years and are scraping by with 50 likes on a good day—then she appears on the scene, with her fun little life, and cultivates over 16,000 followers in a few months.

In the years following LonelyGirl15, we learned to be wary of that kind of success. Who is this girl, and what does she do? But “personal branding,” Instagram stardom and the overall pressure to demonstrate the most photogenic parts of our lives have perhaps blunted our critical knives. Aren’t we all stars for somebody?

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Suzan Ryan

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