Morning Update: World Surf League plays on unpredictability in first ad; Nike signs LeBron James lifetime deal; Coke marketing shakeup

Alex Hayes

December 9, 2015 8:49

Agency Spy: Mistress Debuts Ad for the World Surf League Celebrating ‘Chaos Theory’

Mistress launched the first-ever ad campaign for the World Surf League, “You Can’t Script This,” with a 90-second spot entitled “Chaos Theory.”

The spot opens with a voiceover introducing chaos theory as “a celebration of the unpredictable.” He continues to wax philosophical about how “the slightest change can ripple across the globe” over a mix of stock footage, World Surf League highlights and original shots.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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