Morning Update: YouTube reveals Bumper Ads; APAC consumers want ‘generous’ brands; what does Bloomberg’s creative ad director do?

https://youtu.be/ADmFefmb4mE

Campaign Live: YouTube launches six-second Bumper Ads

Google has introduced a brand new ad format on YouTube that will last for six seconds and cannot be skipped, in order to quickly attract attention from impatient mobile users.

Called Bumper Ads, the ads will be sold through Google’s AdWords auction and are designed to drive awareness and reach. The six-second video format, sold on a cost per minute basis, will launch next month and is designed to appear before YouTube videos watched on a smartphone or tablet.