Most adults have never heard of TikTok. That’s by design

TikTok is the first social China-based social networking platform to go global, which is a significant development, argue Swinburne University of Technology’s Milovan Savic and Kath Albury in an article first posted on The Conversation

TikTok is one of the fastest growing social media platforms on the planet, with more than 500 million active users. Only YouTube, Facebook and Instagram boast more.

TikTok allows users to create short videos with music, filters and other features. But while it’s now used globally by young people, many adult social media users have never heard of it. That’s by design.

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