Most TV viewers watch content live to air reveals Australian Multi-Screen Report
Nearly 92 per cent of broadcast TV viewed on television sets is still watched at the time of original broadcast, according to the latest Australian Multi-Screen Report which covers television viewer habits for the first quarter of the year.
The announcement:
The latest Australian Multi-Screen Report – from Regional TAM, OzTAM and Nielsen, and covering the first quarter of calendar 2015 – explores household take-up of new screen technologies and trends in how major age groups view broadcast television and other video across multiple screens.