Mother finds Christmas gifts at Big W for the family in latest M&C Saatchi campaign

November 2, 2021 9:28

Big W has released its Christmas campaign via M&C Saatchi titled ‘For the love of giving’.

The campaign shows a mother on Boxing Day examining the gifts she has given her family for Christmas.

In the 45-second spot, a Mum looks at the gifts she has given her family, including noise-cancelling headphones and weights.

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Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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