Mothercare breaks LivingSocial group buying record, sells $2.9m in vouchers in a week

Mothercare has broken group buying site LivingSocial’s record for daily deals. The parenting brand sold almost 22,000 vouchers in a week, valued at $2.9m.

The announcement:

Mothercare tops the record for sales on Australia’s number one daily deals site, LivingSocial, selling 21,643 vouchers in seven days, with a total pre-discount retail value of $2.9 million. The deal beat Tourism New Zealand’s record deal in June that sold 19,069 $1 ski passes at Mt Ruapehu, New Zealand in just 2 hours 53 minutes.

The Mothercare deal offered discounts of more than 60 per cent on $99, $150 and $250 gift vouchers to be redeemed on any maternity, baby and kids fashion, targeting a new customer base for Mothercare’s 20+ Australia-wide and online stores.