Mountain Dew launches ‘ridiculous and over the top’ origin story movie trailer

November 27, 2023 7:00

PepsiCo’s Mountain Dew has partnered with VaynerMedia and Golin to launch a movie trailer to “set the record straight” on the drink’s origin story.

The trailer features social media creator and podcaster Luisa Dal Din, and leans into adventure, action and sci-fi tropes, to reveal its “completely legitimate, not at all fabricated backstory”.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.