Mountain Goat launches new ‘Goat’ craft beer by creating call centre 13GOAT

Mountain Goat has launched a new craft beer, Goat, by creating a goat-run call centre 13GOAT (134628).

The call centre is run by goats and consists of over 170 possible scenarios to customers who ring up, including talking to creaming goats, listening to an episode of ‘Goats of our Lives’ or returning to the main menu.

One of the outdoor executions

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.