MOVE board announces investment in metric for digital OOH signs

April 6, 2018 10:03

The Board of MOVE (Measurement of Outdoor Visibility and Exposure) is set to invest up to $10 million to more accurately measure audiences for digital out of home (OOH) signs.

The announcement:

In 2010, MOVE revolutionised OOH audience measurement in Australia; it was built in partnership with the Media Federation of Australia (MFA) and the Australian Association of National Advertisers (AANA).

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Topics

AANA Charmaine Moldrich MFA Move

1 COMMENTS

really? 10 Apr 18

Already overdue, and still 2 years away. Not breaking out any champagne on this announcement

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