MPA recruit family of media agency staff for trade campaign focusing on power of magazines

Industry body Magazine Publishers Australia (MPA) has recruited the family members of media agency employees as the face of a new trade campaign which aims to highlight the connection magazines have with the lives of consumers.

Created by creative agency Disciple, the campaign launches on Thursday and is running across print, online and social media, with the first execution appearing in The Maggies digital magazine.

MPA executive director Mary Ann Azer said: “We are aiming to re-ignite the interest back in magazines and demonstrate the real connections magazines have on the lives of consumers through this breakthrough campaign. The creative has a great balance between the head and the heart, emotional and rational and clearly demonstrates whether in a print or digital format, magazines do connect and should not be ignored when it comes to the marketing mix.”