Mr Carter wins the PR and marketing account for new FMCG brand Upbeat

Communications agency Mr Carter has won the PR and marketing account for FMCG brand Upbeat.

The agency will be responsible for Upbeat’s launch into the market, and its remit includes orchestrating a national ambassador program, content creation, guerrilla marketing, public relations and strategic counsel, and on-premise sampling in Australia and New Zealand.

Upbeat foods has appointed Mr Carter to handle its public relations and marketing

Upbeat’s product range includes eight protein-based, vegan and gluten-free meals that will be stocked in Woolworths and health food stores. The brand is owned by FMCG group KJ & Co.