Mr iSelect under threat as website makes the switch from AJF to Leo Burnett Melbourne
iSelect has handed Leo Burnett Melbourne its creative account following a competitive pitch which incumbents of five years AJF Partnership did not participate in.
The news could also see the insurance comparison site preparing to drop its long-running brand mascot Mr iSelect as it continues to battle other aggregators including Comparethemarket.com.au.
The company has made the switch, which also sees CHE Proximity dropped as its digital agency, six months after its top marketer Geraldine Davys departed for a new role at Holden. She has not yet been permanently replaced.
What an absolute shame – Mr Iselect was the best TVC advertising I’ve seen in years. the shift could have been driven by poor business results, probably due to a poor business model, not these comms
… doesn’t go back in the tube once it’s out.
“The company has made the switch, which also sees CHE Proximity dropped as its digital agency, six months after its top marketer Geraldine Davys departed for a new role at Holden. She has not yet been permanently replaced.”
This explains the spasmodic, disjointed humourless work of late.
All of the facts, none of the flavour.
Hospital handpass for Leos.