MSIX to feature marketing lessons of behaviour change, game design and reality TV

MSIX – Mumbrella’s marketing sciences conference in collaboration with Australia’s top consumer psychologist Adam Ferrier – is to return in November for a third time.

The Marketing Science Ideas Xchange, curated by Ferrier, will once again focus on the emerging discipline of behaviour change along with the wider aspects of marketing as a science.

Reality TV and its ability to create mass behaviour change, the psychological principles behind game design, brand tracking, the science of influence, and the meeting point of behavioural science, analytics and creativity, are among the first sessions to be announced for MSIX.