E-commerce trends are putting consumers first, says former Sportsbet COO

Growth in e-commerce means businesses need to put customers at the centre of all planning, the former COO of Sportsbet has said.

According to Luke Rattigan, former COO of Sportsbet: “Purpose-led businesses start from the inside out. They start with why: why are we here, why are we doing this, why do we care?”

Rattigan shared insights into Sportsbet’s journey as an e-commerce company with significant amounts of transactional data, emphasising the importance of “marrying data together”.