MTR’s Australia Day return from the grave
Dr Mumbo has always been a fan of resurrection stories around Australia’s national holidays.
Usually, at Easter, but occasionally on Australia Day.
Thus, Macquarie Radio Network’s ill advised Melbourne adventure briefly burst back into life after nearly a year in limbo, with the topical Twitter message: “Happy Australia Day everybody!”
Maybe not so much an automated tweet as a tweet that went out over every twitter account in the network (I.e. one tweet to multiple accounts) maybe using something like Hootsuite or even Tweetdeck; I’d think the former though given the response would indicate a united reply/ response box and perhaps the social media hack or agency wasn’t paying attention to which account it was replying to.
Ahhh .. the sincerity of corporate tweets.