MTV international marketer says to reach millennials you have to ‘blur boundaries’

June 4, 2015 1:29

Taylor speaking this morning at Mumbrella360

The international boss of MTV has explained how its channel has created a new reality TV genre harnessing social engagement as it looks to retain its audience of millennial viewers.

In the keynote Mumbrella360 presentation Kerry Taylor told the room: “It is no longer good enough for us just to make a TV show. We now need to entertain on multiple platforms.

“We have taken this a step further creating what are a calling a new reality genre called ‘a social series’ which blurs the boundaries between platforms.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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