MTV Networks to expand its channels and distribution

Viacom’s MTV Networks is set to boost its Australian presence by moving its flagship channel MTV to Foxtel’s basic tier and expanding its channel portfolio.  

The announcement:

Sydney, Australia, 19 October 2010 — MTV Networks Australia, a division of Viacom Inc. (NYSE: VIA, VIA.B), is set to expand its presence in the Australian marketplace with a 36% increase in distribution as flagship channel MTV moves onto Foxtel’s ‘Get Started’ tier on 1 November 2010. In addition, the MTV Networks Australia portfolio is set to grow when MTV Hits, MTVNHD – the country’s first high-definition music channel – and MTVN go live on the same date.

MTV’s move onto the ‘Get Started’ tier on 1 November 2010 will result in MTV being seen in all Foxtel households in Australia – a shift that increases distribution by an additional 400,000 Australian homes for the iconic youth brand.