MTV partners again with Destination NSW for branded content to encourage young people to visit NSW
MTV has partnered with Destination NSW for a third time to produce a four-part online video series with the aim of inspiring young people to visit and experience the state.
The series captures experiences at a variety of NSW events such as CMC Rocks The Hunter, Byron Bay Bluesfest and Top Gear Festival along with a road trip from Sydney to Byron Bay.
Andrew Smith, who recently completed his role as NSW chief funster as part of Tourism Australia’s ‘Best Jobs in the World’ competition, features in the third instalment of the series and sees him document his 800km road trip from Sydney to Byron Bay.
“What’s great about Sydney is that it’s so close to everything else in NSW”.
“NSW coast is really interesting because it’s an environment I haven’t seen before”.
Wow, isn’t that going to inspire people to book a trip to NSW.
Chief ” funster” Andrew Smith, gives the impression he has never travelled outside of his home state in the USA.