Mullen Lowe Profero moves big in digital with launch of Omnichannel

May 11, 2016 9:28

Mullen's Wayne Arnold and Dave Bentley launching new business in Australia

Wayne Arnold and Dave Bentley: behind Mullen Lowe Profero’s Omnichannel launch in Australia

Global agency network Mullen Lowe Profero is launching its Profero Omnichannel brand in the Asia Pacific region as it tracks changing consumer behaviour.

The launch of the brand in Australia comes as the company works to move its clients into a more seamless relationship with customers across a range of channels.

Mullen Lowe Profero global CEO, Wayne Arnold, said there remained a disconnect for many brands between their physical and digital operations.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Mullen Lowe Profero omnichannel

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Mullen Lowe Profero moves big in digital with launch of Omnichannel

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