MullenLowe Profero moves to regional specialty hubs with Sydney focus on experience and design

April 13, 2017 4:49

MullenLowe Profero is adopting a new model of regional agencies becoming specialist hubs serving the entire APAC network, with the Sydney agency shifting its focus to experience and design.

Sydney hub: Hopper, Henderson and new APAC CEO Vincent Digonnet.

The move comes just a month after the appointment of former Razorfish APAC head Vincent Digonnet as Asia-Pacific CEO of the group.

Australian MD Chris Henderson, who took on the role late last year, said the reshaping of the agency into a hub specialising in experience and design would allow Profero to draw more talent and give its client base the benefit of regional expertise.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Chris Henderson Mullen Lowe Profero Vincent Digonnet

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MullenLowe Profero moves to regional specialty hubs with Sydney focus on experience and design

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