Mumbo Report: Magnum ad – online, gold; TV, not so much

Tim Burrowes

April 29, 2010 11:34

In today’s Mumbo Report from Studio 33:

Most played ads of the week
The Magnum Gold ad – turkey of a TV ad, but great online execution

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I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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3 COMMENTS

version 29 Apr 10

Magnum Gold – best media strategy of the year so far for mine. Look out for it at the MFAs (No i don’t work for Universal).

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eek 29 Apr 10

Benicio del Toroh-oh.

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Anonymous 29 Apr 10

It may only be the third most played ad, but Mark fwom O’Bwian who cant pwonounce his ‘R’s is number one in terms of being wemembered for me.

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Mumbo Report: Magnum ad – online, gold; TV, not so much

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