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Mumbo Report: Magnum ad – online, gold; TV, not so much

April 29, 2010 11:34

In today’s Mumbo Report from Studio 33:

  • Most played ads of the week
  • The Magnum Gold ad – turkey of a TV ad, but great online execution  

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Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics
Advertising Magnum Mumbo Report Xtreme Information
3 COMMENTS
version 29 Apr 10

Magnum Gold – best media strategy of the year so far for mine. Look out for it at the MFAs (No i don’t work for Universal).

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eek 29 Apr 10

Benicio del Toroh-oh.

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Anonymous 29 Apr 10

It may only be the third most played ad, but Mark fwom O’Bwian who cant pwonounce his ‘R’s is number one in terms of being wemembered for me.

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