Mumbo Report: Tourism Australia’s Nick Baker
In today’s Mumbo Report from Studio 33:
- Tourism Australia’s Nick Baker on how DDB persuaded him to do the musical There’s Nothing Like Australia ad;
- M&C Saatchi’s Ben Welsh on an agency run by kids.
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How many lines did you go through to get to that idea? Ha!
there’s nothing like Australia …. for importing marketing people
Great, succinct , insightful. Have been following the development of this since Feb – this interview cuts to the chase and explains away many of my initial concerns for the campaign – well done troops
… but am still smiling about Millie’s post I have to admit …
I tried out the ad on several European friends, all from different countries. They have nothing to do with the travel industry, and have never visited Australia. Verdict: the campaign has a definite ‘get up and go’ appeal. Only negative point will be the harsh economic scene — which is very likely to cut back departures from Europe in the year ahead — and possibly into 2011. Hope I am proved wrong on that. One thing TA has to work on is the loading time of the new site for this campaign, Even with fast broadband it can be annoyingly slow.