Mumbrella 360 video: Making Your Brand Priceless – (keynote) – JP Kuehlwein

July 17, 2016 8:24

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the successful event.

JP Kuehlwein, managing director of global strategy and innovation, premium consumer at Proctor & Gamble, explains why consumers are willing to fork out hundreds of dollars for premium brands, why consumer testing is pointless, and how marketers can extract stories and missions from their own brands.

https://youtu.be/MSNy2yiqUk4

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Mumbrella Staff

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