The Mumbrella Awards 2016 launches call for entries with seven new categories, new criteria on diversity and a gender balanced jury
Australia’s most prestigious and hardest-to-win industry awards, The Mumbrella Awards, is today launching the 2016 call for entries.
This year the awards includes seven new categories:
- Best Use of User Experience
- Social Idea of the Year
- Best Use of Real-Time Marketing
- Full-Service Agency of the Year
- The Mumbrella Award for Collaboration
- Sales Team of the Year – technology solutions
- Industry Leader of the Year
The awards now also include specific criteria around diversity, while the panel of judges will be 50% male and 50% female – believed to be a first for an industry awards show.
Bravo for getting the judging panel right. Micro-actions like this create lasting change.
Right on Mumbrella! Great to see the gender balance in the judging panel.
So many talented people in our country… a fair gender split should not actually be that hard to get right… Yet so many struggle.
But you’ve done it. Thank you. It means a lot to us.