Cummins & Partners takes out agency of the year at Mumbrella Awards

Independent agency group Cummins & Partners were the big winners at the 2016 Mumbrella Awards, picking up Independent, Full Service and the overall Agency of the Year awards.

The annual Mumbrella Awards, held last night at Sydney’s Star Event Centre, saw New Zealand agency ColensoBBDO win in four categories, being named Creative Agency of the Year, Promo or Activations Agency of the Year, Innovation for its Brewtroleum campaign and Best Use of Real Time Marketing for Pedigree Found.

Cummins & Partners was also one of the agencies to pick up the prize in the Mumbrella Award for Collaboration alongside CGU, Tropfest, Mediacom, Other side of the Table and Cardinal Spin, for its pivotal role in saving short film festival Tropfest from closure with a rapidly-arranged sponsorship from insurer CGU.

Another independent agency, Atomic 212, claimed the Media Agency of the Year title while Eleven was the PR Agency of the Year, and  Special Group was Emerging Agency of the Year.