Mumbrella Awards shortlist announced, CHE Proximity and Thinkerbell net 10 nominations each

August 12, 2020 9:02

The shortlist for the 2020 Mumbrella Awards has been announced after a record number of entries was received across the 30 categories.

For the safety of the industry, this year’s presentation will be carried out live online on October 8 and will be free to view

CHE Proximity and Thinkerbell came away with the most shortlisted entries, at 10 each. CHE Proximity gained nods in categories including Media Agency of the Year, Full Service Agency of the Year, Pro Bono Campaign of the Year and the Mumbrella Award for Insight, among others. Thinkerbell was shortlisted in categories including Industry Leader of the Year (Margie Reid), Creative Agency of the Year and the Mumbrella Award for Culture.

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Damian Francis

I take care of the operations and subscription content at Unmade. I was previously head of content at Mumbrella and prior to that, editor of AdNews. I have been a journalist since 2004.

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3 COMMENTS

A few questions 12 Aug 20

1. Please define “independent agency.”
2. How were people nominated for Industry Leader of the Year?

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Damian Francis 12 Aug 20

Hi,

To answer your questions.

1. According to the criteria, which you can read in full here, the definition is “Independent agencies must be 51% or more owned by the local (Australian or New Zealand) management and all types of agencies are eligible to enter.”
2. Like all our awards, entry is by the business or the individual and will be judged by independent judges in accordance with the criteria.

If you have any further questions, feel free to contact me directly on damian@mumbrella.com.au.

Regards,

Damian Francis – Mumbrella

Sally 12 Aug 20

I’d say 90% independent is independent

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