Mumbrella Entertainment Marketing Awards incorporating the BEFEST Awards launches
Mumbrella has launched the Entertainment Marketing Awards, incorporating the BEFEST Awards for branded entertainment.
The awards coincide with the Entertainment Marketing Summit and include 19 categories split into two distinct groups.
All but one BEFEST Award remains in its group and they will again recognise the best in branded entertainment campaigns across a variety of media and specialties. An additional six new awards have been added as a group of Entertainment Marketing categories created to acknowledge the best work done by marketers within entertainment brands as well as their agencies.