Video hangout with Agnello Dias
Mumbrella held a video hangout today featuring Indian creative luminary Agnello Dias.
The half-hour session ran on both Mumbrella’s Australian and Asia sites, quizzed Dias on the nature of creativity and how ideas can cross borders.
Dias is the founder of creative hotshop Taproot, an agency he launched in 2009. It was one of the top 20 most awarded independent agencies at Cannes just three years after starting out. Last year, he was described by Fast Company magazine as “the most decorated and progressive adman in India”.
What are your views on the ‘scam’ debate? Some agency bosses say publically that it shouldn’t happen, but privately tell their troops that it is essential to road test adventurous ideas. What’s your view?
What a simple but powerful message. Culture is like the clothes we wear – just a thin layer. Underneath there are universal similarities. To communicate beyond our our own culture requires connection with universal human qualities. We all get angry, we all feel sadness, we all seek joy…