Mumbrella to run gamification masterclass

Tim Burrowes

November 19, 2013 4:22

Mumbrella is to hold a gamification masterclass in our final training event of 2013.

The masterclass is being led by media agency PHD Worldwide’s strategy director Chris Stephenson, whose session on gamification at this year’s Mumbrella360 was one of the highest scoring in delegate feedback.

The half day workshop, taking place in Sydney on the morning of Tuesday December 3, will explore how to apply the principles of gamification to brands, business and projects. The course is aimed at marketers looking at new ways of engaging customers, agency planners who are briefing on new projects with a technology component, or those who want to build their practical knowledge of gamification.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.