Mumbrella is ten: Tailwinds and headwinds

As regular readers will know, on December 9 each year, I’ve been in the habit of posting a piece reflecting on Mumbrella’s milestones and millstones for the year.

Last year, our ninth birthday, was no exception.

In the early days, the focus of the piece was often about traffic, as we began to build an audience, then our adventures in building a business model, launching events and creating a presence beyond Sydney.

You can read previous efforts here: