Mumbrella is three – thanks for supporting us

Mumbrella hits its third anniversary today.

Our first post, from editor Tim Burrowes, attempted to manage expectations:

“Whenever you go to a newish blog, the first posting is invariably rubbish. It usually makes a lame promise about what it’s going to be (invariably controversial and hard-hitting), and how often it will be updated (frequently). The original promise is very rarely kept.”

The name Mumbrella came from a late night conversation in the Beresford Hotel in Sydney between PHD’s now global strategy director Mark Holden and Burrowes. (Holden liked the warm semantics around the word Mum.)

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.