Mumbrella is three – thanks for supporting us

Mumbrella hits its third anniversary today.

Our first post, from editor Tim Burrowes, attempted to manage expectations:

“Whenever you go to a newish blog, the first posting is invariably rubbish. It usually makes a lame promise about what it’s going to be (invariably controversial and hard-hitting), and how often it will be updated (frequently). The original promise is very rarely kept.”

The name Mumbrella came from a late night conversation in the Beresford Hotel in Sydney between PHD’s now global strategy director Mark Holden and Burrowes. (Holden liked the warm semantics around the word Mum.)

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