Mumbrella launches virtual Finance Marketing Summit with WISR, MyState Bank, ME Bank and 303 MullenLowe confirmed
Mumbrella’s Finance Marketing Summit will return on September 23 as a virtual summit with senior leaders from WISR, MyState Bank and ME Bank already on the program.

WISR’s Goodwin will discuss why values are meaningless
James Goodwin, chief marketing officer at Australian neo-lender WISR, will present a session titled ‘Values are Meaningless: Putting Purpose into Practice’.
Looking forward to ME Bank talking about one of the biggest fails in brand promise delivery in recent history with its appalling behaviour and communication re mortgage redraw resulting in the resignation of its CEO.
A challenger brand falling into bad old days big bank behaviour and sticking a knife into the very heart of its brand, with collateral damage to the industry super sector.
Quite a wrinkle in what has otherwise been a compelling story for this brand.