Mumbrella live blog: Tuesday, April 29

Welcome to Mumbrella’s live blog, your rolling diary of all that’s happening in media and marketing. Refresh the page for latest updates.

Top stories:

• Concerns News Corp is ‘massaging’ digital numbers
• Answers for Adam: Should marketers pay less attention to customer needs?
• Quickflix undercuts Foxtel as online streaming hots up
• The Hoopla launch brand ad celebrating ‘the smarter woman’
• TV ratings: MKR dominates in lead up to tonight’s final
• Dr Mumbo: United Airlines hijacks the flying kangaroo
• Cricket Australia to get new agency as GPY&R declines creative pitch

5:30pm – What’s on the gogglebox tonight? Well, on Seven there’s the grand final of My Kitchen Rules at 7:30pm, Nine is US sitcom-tastic with two episodes of The Big Bang Theory, Mom and 2 Broke Girls, and Ten has Jimmy & Jamie’s Food Fight Club and NCIS. For those ona  more serious bent ABC1 has Foreign Correspondent while SBS1 has Insights and Dateline.

4:37pm – Endemol Australia, the producer of new political drama Party Tricks for Channel Ten, are looking for a bunch of extras and if you’re currently studying journalism or media at university you might be in luck. According to this post on RMIT University’s website “they are particularly eyeing journalism/media students who can convincingly work the camera and microphone to play ‘media scrum’ over several days of filming’.