Mumbrella NewFronts podcast: highlights from NY Times, Buzzfeed, Refinery29 AOL, Hulu

May 5, 2016 12:43

Three days into the IAB digital NewFronts in New York, Mumbrella media and technology editor Nic Christensen sits down with Mindshare Australia’s John Dawson and Jack Smyth to talk key insights from the first round of presentations.

Topics: Premium video, reaching millennial audiences, live streaming, content integration, virtual reality, big data.

1.00 – The New York Times’ premium video strategy and content marketing offering. “It was definitely a shock to hear them so aggressive about ‘come directly to us and make it’.” – Jack Smyth.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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