Mumbrella NewFronts podcast: highlights from YouTube, Time Warner, Vice, Fullscreen, IAB

May 15, 2016 9:23

As the IAB digital NewFronts in New York drew to a close Mumbrella media and technology editor Nic Christensen sat down with Mindshare Australia’s John Dawson and Jack Smyth to talk key insights from the second week of presentations.

Topics: Television versus digital platforms, the search for millennials, the role of premium video, incrementalism in media company strategies.

1.00 – YouTube’s audience strategy and the platform’s pitch to media buyers around scale. “The phrase that stuck with us was ‘ease of planning'”, said John Dawson.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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