Mumbrella Podcast: News Ltd’s Tony Kendall targets advertisers; Australians leaders in social media; where are all the women creatives?

Tim Burrowes

February 4, 2010 10:42

In this week’s Mumbrella Podcast with editor Tim Burrowes, deputy editor Camille Alarcon and House Party’s Scott Rhodie:

Tony Kendall, News Limited’s director of sales, talks up its strategy to attract more national advertisers
Why does Australia lead the world in social media?
The advertising industry – suffering from a lack of women creatives

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

Australian Advertising CBS Interactive iTunes Mumbrella Podcasts News Ltd social media Tony Kendall

2 COMMENTS

onegirlinmelb 5 Feb 10

Only criticism would be that I found it rather hard to hear Tony Kendall.. perhaps he was too far from the mic or something, as Tim sounded very clear and he didn’t.

Always enjoy the podcast itself though thanks 🙂

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Brian 5 Feb 10

Did News pay for that? Was that an ad? That wins the Peter Overton Award for “so interviewee, tell me how great you are while I sit here in pathetic, drooling adulation.”

Journalism, people, journalism!

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