Mumbrella Social Media Academy returns for 2014

The Mumbrella Social Media Academy is to return for the first time in 2014.

Designed and developed by The Conscience Organisation the course runs over six Tuesday nights and is designed to offer the skills needed for to make the most of social media on behalf of brands.

The course includes:

• Social ideas – an interactive session around their creation and planning
• Social media 102 – how brands are moving towards being socialised
• Listening, consumer revelation & ROI – data, strategy, analytics and insight
• Digital PR – Creating ideas with PR at the core
• Corporate reputation and risk management – managing and mitigating social media risk
• What gets shit shared? – What motivates people to share experiences and how can this be harnessed?